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Sticker - The Crop to Cup one
Sticker - The Crop to Cup one
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This is a little over 3 inches from top to bottom (about the length of your palm...unless you have a really big or teeny tiny palm).
It's the logo for "Coffee Made Better", the coffee news and culture site we started.
It symbolizes coffee from "Crop to Cup".
The story of coffee is one that deals with farmers working long hours in the fields to feed their families, roasters meticulously manipulating variables to preserve the delicate flavors of the bean, and baristas and home brewers testing their skills using various techniques to produce the end result of an excellent cup of coffee.
Every stage of the coffee journey is absolutely critical to the end result.
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The stem and leaves represent the coffee plant. This is to signify the origin of coffee and the farmers who labor in the fields. This also in many ways is to remind us of the importance of sustainability in coffee.
The pour-over in the center is to represent the process of turning coffee into liquid. While what is pictured is a method of brewing coffee, it is meant to represent all stages of the coffee process once it leaves the farm until it ends in the cup. This is to represent the craft process of roasting, grinding, and brewing coffee.
The cup of coffee in the bottom is to represent the end goal of producing a delicious product. The entire goal of the coffee process is to pull the most flavors possible out of a coffee bean and allow them to take shape in the form of a liquid that we can enjoy.